zablotny

Here’s a piece about the new Apple ad (the “pictures” commercial which my good buddy Rob Simonsen wrote the music for). I think this is the best commercial Apple has done in a while and I absolutely love Rob’s tune. Solo piano, real performance, no click track, performed while he was traveling in Germany.

Watch the commercial and read Zablotny’s thoughts below. (It’s especially interesting about the compression in the mix compared to other commercials.)

zablotny:

‘photos every day’

this is a spot by tbwa/chiat/day for apple, called ‘photos every day’.  the craft is fantastic, and there’s some subtle, unusual attention to detail in it.

let’s take a look at the sound mix.  here’s a waveform of the spot:

and now here’s the waveform of a conventionally mixed spot — this is that ‘old spice’ commercial everyone flipped out for a couple years ago.  it might as well be any ad you see on tv today.

huge difference.  there’s incredible restraint in the amount of compression applied to the music in ‘photos every day’.  (from wikipedia, compression “reduces the volume of loud sounds or amplifies quiet sounds by narrowing or “compressing” an audio signal’s dynamic range”.)  my point here is that if you caught this on tv, it would be substantially ‘quieter’ sounding than other ads around it.

the other interesting thing about the mix is that the iPhone shutter click sound is substantially undermixed.  it comes across as incidental, and unobtrusive.  the ambiences are the real star here, and the sound editor wasn’t even afraid to drop them out entirely for effect (see snowy skyscraper, 0:23).

other observations:

• there’s a real nice match-cut at 0:06 of the guy jumping off his skateboard into the shot of the jogger running.
• 0:25, the iPhone bobs up and down at a concert, and halfway through, the shot itself starts bobbing with the phone, keeping the screen stationary in the frame.
• overall, there’s a very careful variety of perspective, scale, and involvement.  are we peering over someone’s shoulder?  watching from across the street?  ostensibly taking the picture, ourselves?
• i could have done without the voiceover at the end.

sarahalyse

Julianne Moore as “Famous Works of Art” by Peter Linderbergh - for Harper’s Bazaar

Seated Woman With Bent Knee by Egon Schiele, La Grande Odalisque by Ingres, Saint Praxidis by Vermeer, The Cripple by John Currin, Les danseuses by Edgar Degas, Madame X by John Singer, Girl with a Pearl Earring by Vermeer, Woman With a Fan by Modigliani, Man Crazy Nurse #3 by Richard Prince, Adele Bloch Bauer I by Gustav Klimt.

hitrecordjoe
hitrecordjoe:

themadeshop:

zucherman:

PRINTS (FINALLY!) AVAILABLE - $58
I’ve finally gotten around to making 13 prints available from my ongoing series, Disappointed People Holding on to Guardrails. They are archival-quality matte finish prints, 24” x 36” (the same size as the original paintings), and will be hand-signed and titled by yours truly.
The perfect christmas gift for depressed people!

These are gorgeous.

Here’s more art by brilliant painter (and friend) Zach Johnson — he’s the guy responsible for the gorgeous animated LOOPER trailer!

Get your very own Zach prints here!

hitrecordjoe:

themadeshop:

zucherman:

PRINTS (FINALLY!) AVAILABLE - $58

I’ve finally gotten around to making 13 prints available from my ongoing series, Disappointed People Holding on to Guardrails. They are archival-quality matte finish prints, 24” x 36” (the same size as the original paintings), and will be hand-signed and titled by yours truly.

The perfect christmas gift for depressed people!

These are gorgeous.

Here’s more art by brilliant painter (and friend) Zach Johnson — he’s the guy responsible for the gorgeous animated LOOPER trailer!

Get your very own Zach prints here!

sethkent

thedailywhat:

Three Projectors And A Treadmill of the Day: In the music video for Willow’s “Sweater,” he practically stays in the exact same place in a white room. But that’s not really what happens, is it? 

This is fantastic. It takes me back to The Cinematic Underground tour in which we used a single projector to both project Zach and Marke’s artworld onto the stage and light the entire band with adjustable burn-in spotlights. If I had seen this before the tour, I’m sure we would have tried to incorporate motion as well. So cool!